Having been a winemaker and winery owner for ten years I can tell you (and you know this already) that 99% of wine consumed is by people that could give a rats ass about any of that. They want what the want. Usually a sweetish white wine that will give them a buzz. They want to be told what to drink. The other problem with will e writers is it’s boring. I hate to say it but wine is more similar from winery to winery and it is tedious writing the same bullshit over and over so the over indulge in made up descriptions. So glad I’m out of the wine business. 99% is marketing hype. 99% of it happens in a vineyard but people are too lazy to understand all that farming.